The SAMEA (South Asia, Middle East & Africa Score) Business Confidence Indicator is a score derived from a statistical model which measures the transparency and the confidence that D&B has in a company. The score is developed for companies in the emerging markets where the assessment of risk based on the usual factors such as financials, payment information, etc. is not always possible. With the SAMEA scoring module, D&B has developed a score which can assess the confidence and trust that can be placed with businesses. It analyzes basic information such as operations of the business, country risk, industry risk, etc., to arrive at the final score and the indicator.